sa select marketing | a plan

after each studio member pitched their idea for marketing for merchandise for the new "salvation army SELECT" store, different categories of marketing formed--T-shirts, print/graphic marketing/"slogos", guerrilla marketing, and furnishings. of course, my idea fell under the furnishings category, and we divided into groups to work on plans of action for executing these ideas--the answers to who, what, why, how, when, and where.

as a group, we decided to tackle both furnishing ideas--raffle items and in-store fixtures for sale.

general plan

• type of furniture - simple seating, desks, tables, lamps, accessory props (jewelry cases/holders, tie racks, etc); no heavily upholstered pieces

• each team member works on a 'piece' individually at home or studio unless other plans/arrangements are made

• refurbishing supplies - paint, fabric, wallpaper; find sources for discounted supplies/ mismixed paint/freebies

• funding for supplies - speek with Ivan
  

• pass from Ivan/management to pick up furnishings free of charge at area salvation army locations

• hang tags - contact print marketing group

in-store furnishings for sale

• identify what types of furnishings for store - meet with Stoel's studio

raffle items

• advertisement via web page/facebook/blog - notify website group
• window display in vacant adjacent spaces - contact Ivan for approval
• 2 posters for advertising raffle--one in-store and one in vacant window
• raffles - to take place monthly for however many pieces are refurbished; a raffle ticket will be given for donations of a substantial size (tbd)
  

that's all for now. more to come...