we were given a designer from the book "women of design", and were asked to research our designer to determine if they had a particular style or "brand", and if so, identify the characteristics.
carin goldberg (my designer) is a graphic designer, and has a very distinctive, identifiable style. as described in her bio, "goldberg's design sensibility is a mix of sophisticated typography and rich visual awareness of historical design that morphs and evolves...plus, dashes of humor and wit...". her style leans towards the post-modern...very "bauhaus", and almost always contains some form of humor, perhaps hidden. at first glance, it just looks like letters, words, and simple forms thrown on a page...but no, it's much deeper than that--much. after just a little bit of study, one sees that each word or shape has a purpose. her designs are intentional (i like that word.) a classmate actually helped with that word, and is essentially how i would like my designs to 'read'. i would describe her work as "playful sophisication". attractive, approachable, and yet very sophisticated.
carin has worked at several high-profile positions at well-known publishers and recording studios designing (and/or overseeing the design of) book jackets and album covers. she has owned her own business, and has taught design at the school of visual arts for 25 years. she received the 2009 AIGA award--recognized for her "ability to join intelligence, craft, and an eye for the evocative image".
i would post some of her designs that i found inspirational, but that copyright infringment rule keeps getting in the way. so i put together something of my own that was inspired by her work and her ideas of what comprises a succesful career and/or life.
this was my attempt at portraying carin's style--hardly even close to her fabulous designs, but perhaps it does send a message about her thoughts on success, as a designer and person. the background image is a morphed headshot of ms. goldberg.
3 comments:
muy buen blog !!! saludos desde argentina
I like the title section of your blog, I think that your blog is very professional. I can see in your posts your personality as a designer but I would strive in putting personality in you title and heading also. If you were going for something simple and clean then it's perfect. Not sure about the dark background. The images that you have that are white or very colorful stand out, but many renderings that are darker kind of get washed out. I believe your images are excellent so I would recommend letting them stand out a little more. Maybe a lighter background?
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