lavitadolce
coffee retail/gelato café | southpoint mall
even though this space was not strictly retail, the fact that this mall café just simply “sucks you in” was reason enough for me to include this place in my case study.
the use of materials here is simple and clean—glass, stainless steel, chrome, Formica—each used very effectively to create a modern, fun, yet still sophisticated space. of course, it’s Italian! the Eames wire chairs instantly let us know that “this is a cool place!” the ‘wavy’ orange Formica back bar is the element that draws one’s attention, making the space fun and inviting. the rest of the surfaces are either white, chrome, glass, or stainless steel, and very reflective. plates and cups--white, plasticware – silver, shopping bags—white. this is a gelato café, so all of the surfaces are smooth such that they can be wiped/mopped easily. the accent lighting on the back bar creates interest and accentuates the wavy surface. not your typical ice cream parlor. =D
coffee retail/gelato café | southpoint mall
even though this space was not strictly retail, the fact that this mall café just simply “sucks you in” was reason enough for me to include this place in my case study.
the use of materials here is simple and clean—glass, stainless steel, chrome, Formica—each used very effectively to create a modern, fun, yet still sophisticated space. of course, it’s Italian! the Eames wire chairs instantly let us know that “this is a cool place!” the ‘wavy’ orange Formica back bar is the element that draws one’s attention, making the space fun and inviting. the rest of the surfaces are either white, chrome, glass, or stainless steel, and very reflective. plates and cups--white, plasticware – silver, shopping bags—white. this is a gelato café, so all of the surfaces are smooth such that they can be wiped/mopped easily. the accent lighting on the back bar creates interest and accentuates the wavy surface. not your typical ice cream parlor. =D
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personal photoUNITED COLORS OF BENETTON
clothing retailer known for their colorful sweaters and scarves | southpoint mall
WHITE! and non-reflective/matte finishes—flat white paint on the walls, glazed tile on the floor that has a satin finish (not glossy). even their metal racks have a satin finish, as do the letters of their signage. wood shelves/cabinetry, clothes hangers are a very light wood, the mannequins have a white matte finish. a very large, matte finish (not glossy) photo of a fresh young face covers the wall at the back of the store which [1] attracts shoppers to the back of the store, and [2] identifies target market. flat finishes and accents of wood create a warmer, casual environment while enabling the brightly colored merchandise to ‘pop’ and attract shoppers’ attention. each section of the store features the different color groups—warm and cool colors. lighting is warmer/yellow, and spotlights highlight key display/merchandise and signage.
clothing retailer known for their colorful sweaters and scarves | southpoint mall
WHITE! and non-reflective/matte finishes—flat white paint on the walls, glazed tile on the floor that has a satin finish (not glossy). even their metal racks have a satin finish, as do the letters of their signage. wood shelves/cabinetry, clothes hangers are a very light wood, the mannequins have a white matte finish. a very large, matte finish (not glossy) photo of a fresh young face covers the wall at the back of the store which [1] attracts shoppers to the back of the store, and [2] identifies target market. flat finishes and accents of wood create a warmer, casual environment while enabling the brightly colored merchandise to ‘pop’ and attract shoppers’ attention. each section of the store features the different color groups—warm and cool colors. lighting is warmer/yellow, and spotlights highlight key display/merchandise and signage.
personal photo
personal photoAVEDA
high-end, natural, environmentally responsible beauty products
natural surfaces/materials—wood furniture and accessories; wood floors; some rougher and/carved, some smooth, but none shiny. plants, carved wood, and grasses give send the message of “natural/botanical”. lots of natural-colored (not white) soft cotton terrycloth towels; walls painted with a warm, earthy color (flat finish). the checkout counter is mde of flax seed, giving it an interesting texture. a very tactile environment that invites shoppers to touch (“buy me!”) the ambient lighting is fairly dim, creating a ‘zen’ atmosphere, with accent lighting on displays. packaging is simple and in earthy hues for the target market.
high-end, natural, environmentally responsible beauty products
natural surfaces/materials—wood furniture and accessories; wood floors; some rougher and/carved, some smooth, but none shiny. plants, carved wood, and grasses give send the message of “natural/botanical”. lots of natural-colored (not white) soft cotton terrycloth towels; walls painted with a warm, earthy color (flat finish). the checkout counter is mde of flax seed, giving it an interesting texture. a very tactile environment that invites shoppers to touch (“buy me!”) the ambient lighting is fairly dim, creating a ‘zen’ atmosphere, with accent lighting on displays. packaging is simple and in earthy hues for the target market.
www.newreflectionssalon.com
www.perseaveda.com
www.charlesthomassalononline.comGODIVA
high-end chocolatier
this one I visited online, because the store associate would not allow photos, and the environment was entirely too uncomfortably royal and “close” to sit in the store and draw. smooth, reflective surfaces of dark brown (wood) and gold. lots of glass—cases, doors, store front. many of the furnishings and accessories resembles the color and texture of melted chocolate—luscious! their signature gold packaging and signage speaks “money”, and the materiality says “plan to spend it if you shop here”.
www.malls-info.com
thumb2.visualizeus.com
www.basketsbyexpressions.comCOACH
high end handbags and accessories | southpoint mall
white surfaces, dark wood accents, wood floors—all non-reflective. only reflective surfaces was the merchandise and the signage in glossy white letters. another example of the merchandise providing the color. comfortable, approachable seating—leather, of course, tan accented in dark brown—with a bright orange and pink “Coach” pillow that was available for purchase. merchandise was showcased in warmly lit, individual “shadow boxes”. clever use of cooler/bluer lighting in the back of the space created contrast and a focal point, directing shoppers all the way through the store. clever use of lighting in general—all luminaries are concealed, revealing only the light.
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